HAVE A WASTY HOLIDAY!
A Coachtopia Tale
"Have a Wasty Holiday" is centered around the holidays being the most wasteful time of the year. Coachtopia is a venture from the global fashion house Coach, making use of all the material left over from the production of the parent brand's collections.
The campaign dramatizes an alternative, more magically emphasized, origin story of Coachtopia. We meet Wasty, the garbage monster with creative ambitions, and Lola Tung, the teenager with climate anxiety, in a festive reminder of the potential that waste holds.
Creative Agency: APE_CC
Production Company: Chaos
Director: Jason Yan Francis
DOP: Nikita Kuzmenko
Photographer: Osma Harvilahti
Production design: Louise Mekylla
Character design: Fred Remuzats, Jason Yan Francis & Louise Mekylla Bachir
Set design: Louise Mekylla Bachir
Custom design: Sergei Yordanov
Stylist: Max Ortega